Strategy and Markets

The insurance industry demonstrated its resilience during the financial crisis. The life insurance companies’ business model proved its worth in the crisis period. In practice, the direct insurance and reinsurance business performed as usual, claims were paid on time and in full, and the state only had to intervene in cases where insurers ran into difficulties with banking-type operations. Swiss Life successfully positioned itself as a leading international life and pensions specialist in a sector which proved its durability under crisis and continues to offer very good prospects for the future. Swiss Life’s MILESTONE programme is aimed at further strengthening its position in the life and pensions market by focusing on profitable growth and boosting competitiveness.