Support - Prevention: Swiss Life is committed to helping people create a financially secure future. This guiding principle has been communicated externally as our mission and core competence of our company, and is also lived within the enterprise. A company with vision does not have to redefine itself over and over again. It is reassuring to know that all those involved with Swiss Life are provided with long-term perspectives.

The strategy embarked upon last year proved its worth, despite the financial crisis and the correspondingly unpleasant market environment. To boost client orientation, efficiency and profitability, Swiss Life has introduced initiatives in all its markets.

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Swiss Life generated a profit from continuing operations of CHF 172 million (+13%) in the first half of 2009. Adjusted for extraordinary impacts and currency effects, the group generated a premium growth of CHF 10.4 billion, up 7% on the prior-year level. Swiss Life improved its results from operations by 11% and reduced its operating expenses by 3%.